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Virat Kohli Brand Endersment: Recently Virat has announced retirement from Test Cricketing. But do you know that Virat does not have only cricket. Virat is the endorser of many brands. Whose earnings are in crores.
Virat Kohli Brand Endorsement: Even after retiring from Test cricket, Virat Kohli’s brand value has not been affected. With the 1900 crore brand value and 272 million Instagram followers, Kohli remains India’s most influential brand ambassador even today. His brand selection strategy, high-value deals and luxury lifestyle give him a different identity from the rest of the stars.
What is Kohli’s brand strategy
Kohli has always taken a strategic view of the brand in his career. After retirement, he has decided to abolish the contract with mid-level brands so that he can join with high-value and premium brands. So that his brand image will be further enhanced and he will remain an exclusive face. Experts believe that this can also increase their fees, because their demand will now remain in limited but excellent space.
Kohli is also Kohli of social media
Virat Kohli’s digital presence is the biggest strength of his brand value. He has 272 million followers on Instagram and 67.8 million followers on X, making him an impressive face for brands. According to reports, he charges up to about Rs 11.45 crore for an Instagram post. This includes them in the list of the world’s most expensive sports influencers.
This looks like Kohli’s glamor world
According to reports, Kohli’s total assets have been estimated to be more than Rs 1,050 crore. He has a Se-Fesing Apartment of Rs 34 crore in Mumbai, a luxurious bungalow of Rs 80 crore in Gurugram and a farmhouse of 19.24 crores in Alibag. His car collection includes many expensive cars, such as Lamborghini Huracan, Audi R8 and Bentley Continental GT Super Luxury Cars. All this makes him not only a cricketer, but a global icon.
